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What Belongs in a Customer Portal?

Short answer

At its core, three things: secure login, view your own process, and be able to initiate something. Everything else – files, notifications, reports, invoices – comes afterward. A portal rarely fails due to missing functions, but rather because the data within it is not up to date.

The Core

  1. Login – secure, with reset function and without hurdles
  2. View – the current status of your own process
  3. Act – report something, make inquiries, upload

With these three things, a portal is already useful. Everything else builds on that.

What Makes Sense Afterwards

  • Exchange files instead of via email
  • Notification on status change
  • View invoices and documents
  • Multiple people per customer with different rights
  • Reports for the customer themselves

Why Portals Really Fail

Not due to missing functions, but due to outdated data. A portal where the status has remained unchanged for three weeks will not be accessed anymore. After that, the customer will call again – and you have one more system to maintain without relief.

This leads to the most important requirement: The portal must automatically pull its data from the system where actual work is done. A portal that someone has to maintain manually is dead from the start.

  • Secure access data and sessions properly
  • Roles: Who sees which processes? Not trivial for corporate clients with multiple contacts
  • Deletion concept also for portal accounts
  • Accessibility: For many providers, the requirements of the Accessibility Strengthening Act will apply from June 28, 2025 – this needs to be clarified before the draft, not after

The Honest Benefit

A portal saves calls and emails – but only if it is more current than the information provided over the phone. This benchmark is the actual expectation.

Key facts

Core
Login, view status, initiate something
Most Common Cause of Failure
Outdated data in the portal
Most Important Requirement
Automatic data synchronization, no manual maintenance

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